Bill has over 39 years of hotel experience with a total of 24 years as a General Manager or owner. He has worked with top Canadian Reits and Management Companies, many of which were from their development and founding stage. It was here that he gained great exposure to a variety of hotel brands as well as the repositioning and rebranding of many hotel projects.
Co-owner and operator, with wife Shelley, of The Best Western Plus The Parlour Historic Inn & Suites and current owners of The Prune Restaurant, Mercer Beer Hall & Kitchen, Mercer Mercato and York Street Kitchen.
The Parlour was purchased in 2003 as a closed 36 room hotel with 140 seat restaurant operating as the Olde English Parlour. Renovated and re-developed the property to an award winning branded boutique inn that sold for over 9 times it’s original value.
As current owner of the Prune Restaurant, it not only fuels his passion as a food and wine enthusiast, it introduced to him to some of the top culinary talent in Canada as well as some remarkable young talent being introduced to the industry. It further allowed him to continue his knowledge and passion for this industry and continually enhance a skillset that is missing in most Hotel Management companies.
In addition to a passion and keen food and beverage sense, other hotel strengths would be overall hotel operation, re-positioning and branding strategies as well as accurate forecasting of budget and proformas, and ability to put into place the necessary plans, policies, and procedures to position a hotel to lead in its market and outperform all competitors in the market set.
He has sat on many boards and associations and was involved in the founding the award winning Stratford Tourism Alliance. He was past chair of the Atlantic Canada Sales and Marketing Coop with Holiday Inn Atlantic Canada.
Shelley was part Owner/Operator of Best Western The Parlour Historic Inn & Suites and current part owner of The Prune Restaurant, Mercer Beer Hall & Kitchen, Mercer Mercato and York Street Kitchen located in beautiful Stratford, Ontario. Since the inception of Windsor Hospitality, the organization has repeatedly renewed its strategic profile, both in accommodation and food, in order to keep pace with ever-changing tourism expectations. The success of these renewal efforts have resulted in 8 cycles of year over year revenue growth, something almost unheard of in today’s economy.
The commitment to continually revitalizing the business of ‘The Parlour” resulted in being ranked in the top 5% of the over 4,000 independently owner-operated Best Western’s in North America when assessing customer satisfaction every year of ownership. In addition, the hotel was recognized at the 2010 International Best Western Annual Convention, where the hotel was honoured with 3 awards, one for Design, one for Customer Care and a Champion Award that recognizes overall business excellence. The Prestigious Design Award was for the Overall Design Award for North America.
Shelley has held various positions in the hospitality sector, including a Bed and Breakfast Owner, and the Director of Human Resources Services for Toronto and Stratford hotels with Chip Hospitality. She served as controller for the London Airport Inn & Suites and is currently trustee for the hotel’s vendor take back. Having worked operationally in every department of the hotel gives her a unique insight into line level challenges and opportunities.
A firm believer that businesses are only as strong as the communities in which they operate, Shelley has contributed significant volunteer time to the Stratford community. This has included being a Member of the Board of the Stratford Tourism Association, Past-Chair of the Stratford Chamber of Commerce as well as Marketing Chairperson of the Ontario/Quebec Best Western Co-op. She has been a mentor for Women in Business through the Stratford Perth Community Futures. She currently holds a position on the board of the Stratford Hockey Club.